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Offline Tactics for Online Businesses
You’ve got the online hustle down: social media, email lists, a shiny website, a checkout flow that sings. But here’s the truth that most...
Tara Shepherd-Bowdel
4 min read


Email Marketing Isn’t Dead. It’s Dominating.
In the noisy world of TikToks, Instagram reels, AI everything, and the latest social media algorithm meltdown, it’s easy to believe email...
Tara Shepherd-Bowdel
4 min read


Should You Hire a Consultant? How to Know When It’s Time to Get Professional Help for Your Business
And Why Waiting Too Long Could Cost You Everything Every small business owner wears a dozen hats—salesperson, bookkeeper, marketer, HR...
Tara Shepherd-Bowdel
4 min read


🛠️ Turning Layoff into Launch: Start Your Business with Confidence
Losing your job is emotionally and financially hard—especially in today’s uncertain market. But for many, getting laid off becomes the...
Tara Shepherd-Bowdel
2 min read
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